How to get loyalty through word of mouth marketing

December 10, 2013 - News & Articles

Take advantage of the power of word of mouth marketing and let your people do the work in promoting your program.           Coming up with fresh and creative ways to promote your benefits program is definitely not easy. A crucial component of your marketing strategy is the power of word of mouth and social communities. Word...

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How to stay connected to your members once they join

November 19, 2013 - News & Articles

How to stay connected to your members once they join Membership marketing is more than just getting people to join your organisation. You need to make sure they stay with you year in year out. 1.

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The 2013 Membership Marketing Benchmarking Report

June 24, 2013 - News & Articles

Find out what American associations are actively doing to recruit, engage, renew and reinstate members by downloading your free copy of Marketing General

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How to start 2013 with a bang

January 1, 2013 - News & Articles

Everyone in business returns to work with the best intentions to make big picture improvements. Here

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Benefits can play an integral part in driving growth

September 7, 2012 - News & Articles

What levers and promotional tools can you use, and which will deliver the ROI you need for your business or association? What benefit promotions have you got planned for the end of year? What levers and promotional tools can you use, and which will deliver the ROI you need for your business or association? What benefit promotions have you got...

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